Moboole
Industry
Travel and Tourism
Role
Lead Designer
Responsibilities
Concept, Logo/Wordmark, Typography, Color Palette, Customer Relations
Objective
Build a cohesive and appealing visual identity for a new camper van company, aptly called Moboole. The final designs convey the company’s values of adventure, comfort, and fun while appealing to a target audience of outdoor enthusiasts and road trippers based in California.
Details
Typeface
The wordmark is a classic italic roman serif, customized with connecting pieces between each letter to symbolize continuous flow and adventure. We paired this with the versatile Montserrat.
Color
We chose a warm, soft color palette to mimic the sandy coasts of Southern California.
Wordmark and Icon
The wordmark is meant to symbolize Moboole’s mission to create continuous fun and adventure.
The icon resembles a traveling trailer with an unmistakable “M” placed in the middle to create a unique and modern graphic for a variety of uses.
