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Wagyu
Industry
Pet Food
Role
Lead Designer
Responsibilities
Concept, Logo/Wordmark, Typography, Color Palette
Objective
Conceptualize an approachable brand identity for a dog food brand and pet-friendly cafe for the modern dog and dog owner to enjoy.
Details
Wordmark
This brand identity relies heavily on the wordmark, made of a bold yet friendly sans serif to give the impression of a playful, approachable product and space. The wordmark also pairs nicely with a simple and unimposing typeface such as Calder.
Color Palette
Wagyu's color palette needed to feel clean, simple, and friendly which is why the colors are white and a vibrant blue.
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